![]() ![]() ![]() ![]() This course will use case analysis and a group project to reinforce successful decision making and communication skills. Brands represent valuable assets that must be created, sustained, leveraged, and defended. Overview Students will assume the role of senior marketing managers responsible for the design, implementation, and evaluation of branding strategies. RSM458H1S – L0201 Branding Strategy Spring 2014 Thursday/3-5pm/WO35 Scott Hawkins, 105 St. Course Outline RSM458H1S – L0101 Branding Strategy Spring 2014 Thursday/1-3pm/WO35 Instructor: E-Mail: Webpage: Phone: Fax: Office Hours: ![]()
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